FORMIDABLE AS IT MAY BE, the Bill & Melinda Gates Foundation has taken time changing the world.
Last year, in fact, it ranked only No. 7 on Barron’s list of high-impact givers, even though its $34 billion in assets towered
above those of all other foundations. While the Gates foundation had some mighty big irons in the fire, including efforts
to develop an AIDS vaccine, the payoffs were years away. The six philanthropists ahead of the Gateses were getting
large and immediate bangs for their bucks. To us, that’s impact.
Bill and Melinda Gates are now having impact. By teaming up with their pal Warren Buffett and challenging the rest
of the superrich to give like there’s no tomorrow, the Gateses are sure to change the face of philanthropy. Already, 40
billionaires have taken the Gates-Buffett pledge, committing to give away at least 50% of their net worths during their
lifetimes or at death. As more and more billionaires join the trend, hundreds of millions of dollars that would have been
handed down to descendants for years to come will instead go, quite quickly, to life-saving and life-changing causes
around the world.
That’s why the Gateses are No. 1 on our 2010 list, which, like last year’s, we developed with Global Philanthropy
Group, a top consulting firm. This rocketing from No. 7 isn’t the only news. Ten new members have joined the roster of
25, including a bicycle magnate who is giving away tens of thousands of bikes across Africa and a movie star who has
launched a social network that amounts to the Facebook of philanthropy. The repeaters on the list, for their part, have
done plenty of good work over the past year. And, for the first time, China is represented on the list, as the American
tradition of philanthropy continues to spread around the world. Profiles of all 25 start on this page.
Measuring impact in philanthropy is not easy. It clearly involves some subjectivity. Barron’s and Global Philanthropy
Group give especially high points to giving that has strong ripple effects or is magnified through alliances with others.
No philanthropist is an island. We also give greater weight to urgent causes, especially life-saving ones. Other observers
will have other views of impact, but no matter how you define it, impact is what good philanthropy is all about. Who
doesn’t want their dollars to go far?
The Gates-Buffett pledge is sure to have a massive ripple effect, according to an analysis by Global Philanthropy. The
40 people who have signed the pledge have a combined net worth of $254 billion. Based on estimates of what these
people already were planning to give away, the group will donate at least $188 billion, and possibly $239 billion, to
meet the pledge’s requirements.
Some have pegged the ultimate potential of the pledge at $600 billion, but that’s speculative beyond reason. The fact
is, even $188 billion is a lot. It’s more than five times the size of the entire Gates foundation, and nearly two-thirds of
what Americans in total donated to charity in 2009.
Of course, giving away gazillions isn’t the only way to have an impact in philanthropy. Consider Gareth Evans. Before
he ran his seventh New York Marathon last month, he decided to try something new: linking up with sponsors through
Crowdrise, actor Ed Norton’s social network for giving. By the time Evans crossed the finish line, he had raised $6,000
for his favorite cause, a brain-cancer research group. It was a breeze, says Evans, a wealth manager at Dominick &
Dominick in New York. “When you have a full-time job, the last thing you want to spend extra time doing is sending
out individual e-mails to every sponsor, and then following up with them one by one later.”
Stories like that are unfolding with increased frequency on Crowdrise, and we have a hunch the pace will only pick up.
How can it fail to when Crowdrise is offering this advice: “Make sure your Crowdrise experience is at least as much fun
as French kissing someone for the first time.”
Did someone say mistletoe? May the season for giving begin.
1. Bill and Melinda Gates
Bill & Melinda Gates Foundation
To have the maximum impact in large-scale giving, you need to connect with other philanthropists—to coordinate
strategies and inspire one another. Bill and Melinda Gates, joined by Warren Buffett, made the ultimate connection
this year, challenging the wealthiest Americans to give at least half of their money to charity before or when they die.
So far, 40 have signed the pledge, changing the face of philanthropy for decades to come.
Latest Win: Squeezed Big Pharma to slash prices on 2.4 billion doses of polio vaccine.
2. Pierre and Pam Omidyar
The Omidyar Network
The Omidyars provide crucial funds for both for-profit and nonprofit groups that spark “economic, social and
political change.” Building on the record that put them at No. 1 on our 2009 list, the couple this year invested in solarpowered
light sources for people who live in areas without electricity and also promoted transparency in government.
Janaagraha, which uses technology to improve government transparency in India, is using Network funds to expand
SWINGIN’: The Network backs KaBOOM!, which promotes innovative community playgrounds across America.
3. Thomas Siebel
The Meth Project
The Meth Project is spreading—and teenage use of
methamphetamine is falling as a result. That’s good news
for tech billionaire Siebel, who wants to discourage teens
from even touching the intensely addictive homemade
drug. His massive campaign of provocative antimeth ads,
first rolled out in Montana, moved into Georgia this year
and was stepped up in Colorado and Hawaii. Acclaimed
filmmaker Darren Aronofsky directed the latest TV ads in
Wyoming. In Montana, teenage meth use has fallen below
the national average for the first time since 1991.
INSIDE DOPE: “We spend more on prisons than on homeland security,” Siebel laments, largely because of losing the
war on drugs.
4. Jeff Skoll
Sometimes, telling a good story can help change the world. Skoll, eBay’s second employee and then its president, tells
his stories through movies. His Participant Media produced this years’s Waiting for Superman, a documentary about
the plight of America’s public schools. It got President Obama’s attention: He invited five kids from the film to a
screening in the White House. The flagship program of Skoll’s foundation gives out various grants to promising “social
entrepreneurs.” One winner this year, typifying Skoll’s preference for attacking root problems rather than symptoms,
shows farmers in Africa how to triple their harvests and thus alleviate hunger.
JUST THE TICKET: Every time a moviegoer pledged online to see Waiting for Superman, corporate partners like
Jones New York, OfficeMax and Donors Choose, an educational nonprofit, made educational donations.
5. Chris and Jamie Cooper-Hohn
The Children’s Investment FunD FOUNDATION
Their model remains the samefunneling a hefty chunk of the profits and fees from the London-based activist hedge
fund that Chris runs—but Jamie has been tweaking the implementation. The $2.4 billion foundation now focuses on
a number of priority impact areas where spending can save the largest possible number of children’s lives, mainly in
Africa and India. These range from simple deworming to efforts to prevent mother-to-child transmission of HIV and
AIDS. The gets a nice multiplier effect by helping mothers, who in turn can provide better care for their children.
Although the hedge fund took some big hits in 2008 and 2009, the foundation says it committed this year to give away
$82 million, up from $67 million in 2009.
Networking: Partners range from The Elton John AIDS Foundation to the United Nations Children’s Fund.
6. Paul Tudor Jones II
Robin Hood Foundation
Hedge-fund manager Tudor Jones continues to coax his fellow market bandits to turn out their pockets. This year’s
mega-gala raised $88 million for antipoverty programs in New York, up from $72.7 million in 2009. Look to the list of
the foundation’s board members for clues to who is “in” and “out” on Wall Street. Gone is Richard Fuld, the former
Lehman Brothers CEO, replaced by the likes of Jes Staley, newly-named CEO of JPMorgan’s investment bank. Board
members underwrite all the foundation’s expenses, meaning all donations go straight to work easing homelessness and
hunger and supporting charter schools.
Hot Fund: Tudor Jones has teamed with buyout maven Ray Chambers on a commodities fund to benefit poor children.
7. Donna & Philip Berber
A Glimmer of Hope
The Berbers are pushing deeper and deeper in Ethiopia, figuring they can have the greatest impact in philanthropy by
focusing on one country. They try to “cluster” their projects to serve adjacent communities. On any given day, half of
all Ethiopians are battling the effects of some kind of waterborne disease, so improving water quality is the first line of
attack. Then it’s on to microfinance loans to boost crop production and help women start businesses. The repayment
rate: 98%. If only U.S. banks had it so good.
R U Gvng? A new online platform will let the foundation’s donors blog about their philanthropy and get others excited
about the mission.
8. Bill Clinton
William J. Clinton Foundation
The former president is the picture of power-giving. His Clinton Global Initiative, started in 2005, has helped some
300 million people in more than 170 countries. This year, the foundation provided leadership in the wake of the big
earthquake in Haiti, raising $16 million in relief and rebuilding funds from some 100,000 individuals.
Tough Targets: He takes on everything from maternal health to access to technology.
9. John Wood
Room to Read
This has been the “Year of 10s” for Room to Read, the nonprofit that former Microsoft man John Wood set up to build
libraries and distribute books for children in countries like Bangladesh, Laos and Zambia. Celebrating the group’s 10th
anniversary, the group has counted 10,000 girls in its scholarship program (part of a new gender equity program) and
opened its 10,000th library. It distributes about three books every minute of the day, and, to make sure those are put to
good use, Wood has been creating literacy pilot programs and librarian training programs.
NATIVE TONGUES: “We have helped devise ways for teachers to teach their students how to read Khmer letters,
Hindi phonics and the Tamil alphabet,” says Wood.
ARK: Absolute Return for Kids
Revenue from Busson’s annual blowout gala dinners for his foundation ARK, or Absolute Return for Kids, may be
falling, from a record of about $50 million three years ago to $22.4 million in 2010, but Busson is squeezing the most
out of those dollars. Lucy Heller, in charge of ARK’s eight inner-city schools in England, says students’ scores have
improved by an average of 13 percentage points. Some 64,000 children are reached by ARK’s HIV/AIDS treatment
efforts in South Africa and Mozambique. But don’t ask Busson for funding if you can’t demonstrate the merits of your
approach and show a pattern of success: This philanthropist is famed for his hard head for business.
First Things First: Busson wants to save lives and worry later about improving quality of life.
11. Jerry Hirsch
Former real-estate developer Hirsch was distressed to find in philanthropy the same kinds of problems he’d seen in
business: big egos and territorial instincts. So he made it his business to encourage nonprofits to work together to
magnify their results. There have been plenty of opportunities for that amid the proliferation of foundations in recent
years; Hirsch has overseen mergers of everything from homeless groups to wrestling museums. Says he: “Everyone is
good-hearted; sometimes you just need an outside party to get them all on the same page.”
RECENT COUP: Helped spark a historic merger of the United Nations Association of the USA (Eleanor Roosevelt
was an early champion) with the United Nations Foundation (Ted Turner started it in 1998 with a $1 billion gift).
12. F.K. Day
World Bicycle Relief
Day was more accustomed to providing bike parts for Tour de France racers than help for devastated populations. But
that didn’t stop him from stepping in after the Asian tsunami and giving residents of Sri Lanka bikes to connect them
to jobs, schools and health facilities. That was only the start: The bicycle mogul is now distributing durable 55-pound
bikes across Africa and training mechanics to keep them running.
Wheels of Fortune: At last count, 71,416 of Day’s bikes were on the roads and byways of Zambia, Zimbabwe, Kenya
and Tanzania, helping 702,080 individuals.
His Biggest Race: “Someone came to me and said, ŒLook, there are 230,000 people dying in Africa every two weeks
and you could help prevent some of that.’ ”
13. Edward Norton
It was just waiting to happen: a vibrant, social network for donors, nonprofits and volunteers to swap stories about
projects, look at each others’ photos and do some business. Think of it as the Facebook of philanthropy, and it’s the
work of movie star Norton (Fight Club, The Illusionist ). With Crowdrise, he says, “You can raise your fist and plant
a flag in the ground and tell everyone you know what matters to you and what you’re doing about it.” You don’t need
a big wallet to help out, either: “Sponsored volunteers” can write up their work and win donations for their causes.
The network is intended, above all, to be fun. “Making something fun is the best way to keep someone engaged in it,”
TINGLY MOMENT: Norton and his collaborators were stunned to learn that online giving was only about 5% of all
philanthropic donations. “Wow, the possibilitiesŠ”
14. Vinod Khosla
Khosla Ventures/AMAR Foundation
A noted Silicon Valley venture capitalist and co-founder of Sun Microsystems, Khosla made his name backing a
host of Internet and telecommunications companies that transformed the way the world connected and did business.
Now, at his new fund, he is backing businesses that he hopes will make a difference—as well as a profit. Example: an
operation that captures carbon emissions from electricity plants and turns it into cement-like building materials. He’s
planning to donate all the profit owed to him as general partner of the $1.3 billion fund. When SKS Microfinance
went public in India, Khosla made $117 million and pledged to invest it in businesses that would help battle poverty.
HOLD THE PHONE: Khosla wants to see a $4 cellphone charger built from discarded Altoid mint boxes. Aimed at
rural Africa, it would recharge when tossed in a stove.
15. Jean and Steve Case
The Cases have found they often can have the greatest impact by sharing the skills acquired while founding and
building tech giant AOL. Says Jean: “I could give a group a check, but if I sit with a team and helped them with their
business plan or refine their fundraising or provided them with technology tools or even access to a PR person, well the
value of that is greater than any check we could write.”
TWEET THAT!: The couple is helping nonprofits tap into social networks. This past April they teamed with Twitter
and Malaria No More to fight the disease and have raised $36,000 so far.
16. John Fisher
The KIPP Foundation
It’s great if the Fisher family sells a pair of GAP jeans to every American teen (the late Donald Fisher founded the
chain), but they’d also like to make sure that every one of those kids gets a good education. “We can’t just sit idly by as
our schools fall apart,” says John Fisher, Donald’s son, who has taken over running the family’s philanthropic activities.
The fee-free KIPP charter schoolsnow 99, up from 82 last year and with a target of 110 in 2011offer an innovative
model that was rewarded this year with Education Department funding.
A+: Fisher is devising programs to help KIPP grads navigate the tricky waters of college life; stats show only a minority
of at-risk students get a diploma.
17. Mo Ibrahim
Mo Ibrahim Foundation
Sudanese-born Mohammed “Mo” Ibrahim is trying to make life better for Africa’s inhabitants by improving the quality
of leadership and governance. He helps line up mentors for future leaders, and stands ready to give a hefty prize—$5
million over 10 years and $200,000 a year after that—to admirable former heads of state. Though he has assembled a
distinguished panel to make selections, it found absolutely no worthy recipients in 2009 and 2010.
Carrots and Sticks: “The Ibrahim Prize is not a bribe” to convince corrupt leaders to leave office or behave better, he
18. Sunil Mittal
India’s economy is booming and Mittal’s Bharti Group, the country’s biggest mobile operator, is one of the biggest
beneficiaries. Still, millions are stuck in poverty and lack education. Mittal’s goal is to build 550 free schools in some
of India’s poorest areas. So far, 30,000 students have enrolled, and Mittal has a team of 1,600 employees to help him
Multiplication: “If you teach a child, then her family and her future is taken care of.”
19. Marc and Lynne Benioff
Employees of Marc Benioff ‘s Salesforce.com give 1% of their paid time to volunteer work, while the company makes
grants and helps nonprofits manage their IT. “It was costing them huge amounts of money to set up databases, to run
them—and we come in and will do that for free,” he says. It’s a model that other corporations are starting follow. The
Benioffs themselves have pledged $100 million to build a children’s hospital in San Francisco.
Hands Off: “I am the philanthropist; I am not the operator of the monastery in Bhutan, the Israeli NGO or the San
20. Howard Buffett
Howard G. Buffett Foundation
Buffett, Warren’s eldest son, went to the remote western regions of Algeria last month to see how a particular type
of tree fared in a hostile desert environment—and learned something entirely different. “It’s possible we could start a
camel dairy there, to help the community of refugees from the Western Sahara that most of the world has forgotten,”
he says. Buffett isn’t just a dreamer: he’d like to get the $1.5 to $2 million project funded by the end of this year. He
draws on his background in agriculture and business to help farming venture around the world. He makes sure projects
he funds can be replicated, or will help pull local farmers into the broader economy. “That’s the way to have a longterm
impact,” he says.
VOTING POWER: After hearing citizens of conflict-wracked Burundi say they didn’t think their votes counted,
Buffett funded the country’s first pre-election political debates.
21. Oprah Winfrey
Oprah’s Angel Network
Though she is winding down her funding organization due to the end of her show, Winfrey has shown how to use highwattage
star power. By shining a spotlight on causes she admired, she spurred thousands upon thousands of TV viewers
to start giving. There was a low: A girls’ school she funded in Africa was rocked by sex scandals. But the Oprah Effect
still has been profound. She’s given awards to 50 organizations, sent school supplies to thousands of students in South
Africa and helped African-Americans finance educations at Morehouse College.
Life Lesson: “Think about what you have to give, not in terms of dollars because I believe that your life is about service.”
22. Yu Pengnian
YU Pengnian Foundation
Yu, an 88-year-old real-estate magnate, this year became China’s first $1 billion philanthropist. He is apt to soon have
company, thanks to the proliferation of billionaires in China and the spreading of philanthropy. By one count, the
country’s top 50 philanthropists increased their giving by 50% last year. This past April, Yu said he was transferring his
last $500 million to his foundation, bringing it to $1.2 billion. “I have nothing more to give away,” he told the press. Yu,
who comes from humble roots, focuses his giving on education, health and disaster relief.
NEXT GEN: Do his kids object to not getting his money? “They didn’t oppose the idea, at least not in public.”
23. Huang Rulun
Century Golden Resources
Hailed as “China’s Carnegie,” Huang donated an estimated $315 million in the past year to schools and universities
across China. He’s giving $88 million for a massive expansion of a science museum. Huang grew up in a small fishing
village in East China and eventually became a hotel and a mall tycoon.
Rethinking Money: “Wealth is just a symbol and some numbers,” he has said.
24. Jennifer & Peter Buffett
The Buffetts are sticking to the meaning of the name of their foundation: Novo is Latin for “change, transform, alter.”
The Buffetts are using their share of paterfamilias Warren’s philanthropic legacy to transform the lives of women
and girls in developing nations, as well as improve the educational system at home. They’ve helped women in Bosnia,
Congo and Iraq get skills and business training, and they’ve funded antiviolence programs. In all they’ve reached some
two million people.
CRIME FIGHTERS: New grants are aimed at undermining the global sex-trafficking business.
25. George Soros
Open Society Foundations
Hedge-fund billionaire Soros was once billed as “the man who broke the Bank of England.” These days he is known
for his largesse. He supports nonviolent democratic movements around the world and is also investing heavily in socialjustice
campaigns. He’s giving $100 million to Human Rights Watch this year to expand its global efforts.
PENCIL TO PAPER: Soros gave every New York state family on welfare $200 for school supplies. That came to $35
million, letting the state win another $140 million in federal funding.
Montana “Life or Meth” statewide winner, Laira Fonner video